If you’re an organization, blogger, entrepreneur or just someone that wants to start making videos, there are 3 things you need to do first before you make your first video. It’s all about the planning. In the film business we call this “pre-production,” which is where we plan and organize everything. In fact, 50% of the entire film process is pre-production; 25% is the actual filming; and 25% is post-production, which is the editing and final delivery. You may not be making a big-budget Hollywood movie, but the same principals should apply to your promo video, webcast, or even podcast video.
Step 1: Conceptualize
Whatever your idea is, write it down. Literally. Apps like Evernote and Paper are great to use on your mobile device, but don’t underestimate the power of using a pen and paper. It opens up free thinking, creativity, and allows you to actually focus. Computer screens tend to be distracting with Facebook at your fingertips. When you write your idea down be open to scribble, cross things off, or even draw pictures. A blank page is a playground for your creativity. You can even use a combination of digital apps and paper if that helps. Whatever you decide to use, just let your creativity run wild and figure out your end goal. What do you want to achieve? Whatever it is, it needs to be clear.
Step 2: Write a Script
This is where your idea turns into a video. A script is the blueprint of any video and is necessary to its success. Even if it is just bullet points to help you speak in front of the camera, it will help you tell the story you need to tell. You don’t have to use a professional app to write a script. Sure, it's helpful but it isn’t necessary. You can use any word processor that you’re familiar with. The point of a script is to translate your idea into a visual and audible format.
Step 3: Plan! Plan! Plan!
This is the most important step of pre-production because it will determine how easy or difficult your video shoot will be. This step involves tasks such as making a schedule to meet your deadline, coordinating with people who might help you with your project, how much to budget, and even decide what gear to choose to film. The better you plan, the easier filming will be, thus resulting in a better video.
In the next few weeks, I’ll go over each step in detail to help you better understand pre-production along with some video tutorials and free downloadable content. So stay tuned and follow us on all our social media channels to help you tell your story!
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