How to Conceptualize Your Video in 3 Steps

There’s more to a pen and paper than just a pen and paper. When an artist sees a blank canvas, they don’t just see a blank canvas. They see an opportunity to create. A physical blank paper is a playground for your creativity. A pen allows you to write down, scribble out, draw lines and thought bubbles in more ways than a word processor can. Don't get me wrong, I love computers more than the average nerd. But sometimes when it comes to creativity, the pen is mightier than the  keyboard.

When it comes to video production, you’ll need all the creativity you can muster to create great content. In addition, you’ll need to see the big picture first. So where do we begin? 


Go to your local Staples and buy a nice pen and notepad. Next, find a place where you can begin writing down ideas. I’d recommend any place that doesn’t remind you of your home or work. It’s typical, but coffee shops work really well. There’s something about caffeine that makes stuff happen! Next, listen to music. If you have a Spotify account, there’s a playlist I like to listen to help me focus. In fact, the playlist is called Deep Focus. Listen to it and you’ll see what I mean. Next, we start making bubbles.


In the last blog, we discussed how a blank page is a playground for your creativity. So don’t be afraid to write down (or draw) any idea that comes to mind for your video. It could be a color, a song, an image…whatever comes to mind, put it on paper and circle them. These are your idea bubbles. You might even be inclined to draw lines to connect certain idea bubbles if you see a connection. 


Draw three circles from left to right on a new sheet of paper, horizontally (or hamburger style if you’re a kid from the 90s). Label the left circle "WHAT," the middle circle "HOW," and the right circle "WHY."


The left circle will serve as the introduction to explain “WHAT” your video is about. Is it a product? Is it a service? Whatever it is, introduce to your audience. Use your idea bubbles to help guide you complete this segment of your video.


This should be the meat of the video where you need to explain “HOW” your product, service, or business works. All information regarding your video should go here. If you’re selling skates for dogs, perhaps you’ll want to show how these skates are beneficial to dogs. Again, use your idea bubbles to help you complete this segment.


This is the final and most important segment because everything leads to this moment - where you explain the end goal of your video. What do you want to achieve? What do you want your audience to feel after? Is there a call-to-action? Whatever it is, your end goal needs to be clear. People need to know the "WHY" in order for you video to be effective.

Once you’re done, take a step back. If you look from left to right, you’ll see a rough outline of how your video will turn out. This will help you see the big picture of your video, which is the whole point of this exercise. Feel free to change things around. This is your creative playground. Now you’re ready for the next step.

Next week, we’ll talk about how to turn your idea into a script. So grab a pen and paper and let your creativity flow to help you see the big picture of your next video!


What are YOUR ways to help conceptualize a video project? We'd love to hear about them!